The Year The Media Died

Following articles on newspapers and media in the US filing bancruptcy I found the following video today. It brings the huge transformation to the point that all information based organizations are experiencing and are going to experience in the near future. The big question today is how communication is going to work in five years from now, when the gatekeepr function of the traditional approach falls away. Which role will be left for print, TV, radio, news agencies, advertising and PR agencies?


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