“Listening first, selling second” – How Social Media Change The Way We Do Business

By Peter Metzinger

“Listening first, selling second” is equivalent to what I say about Campaigning: first listen, then talk. The following video is an impressive summary of current figures and trends on social media and how they change the way we communicate and gives an impression what this may mean about how we do marketing and do business. A few quotes got my special attention:

  1. Facebook tops Google for weekly traffic in the U.S.
  2. 1 out of 8 couples married in the U.S. last year met via social media
  3. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  4. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  5. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  6. 80% of companies use social media for recruitment; 95% of these using LinkedIn
  7. The fastest growing segment on Facebook is 55-65 year-old females
  8. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  9. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  10. People care more about how their social graph ranks products and services  than how Google ranks them
  11. 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of traditional TV campaigns generate a positive ROI
  12. 24 of the 25 largest newspapers are experiencing record declines in circulation
  13. We will no longer search for products and services, they will find us via social media
  14. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  15. The ROI of social media is that your business will still exist in 5 years
  16. Bookmark and Share
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2 Responses to “Listening first, selling second” – How Social Media Change The Way We Do Business

  1. The statistic about the online students doing better than those receiving face-to-face instruction really strikes home with me. I would think it’s very enjoyable to be able to take part in class whenever I am feeling most alert and ready to learn. When you’re getting face-to-face instruction, a lot of how well you do depends on how well you feel during class, as well as tests at specific times. With both methods of teaching you can still enjoy social media networks with your peers, but online classes tend to be full of people that are already familiar with Internet trends. It’s also just as easy to meet people in online classes as it is to meet people in face-to-face classes, if not easier.

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