Arrival of „The One to rule them all“

December 23, 2009

Media Release of 23rd December 2009

Professional Social Network Manager Sereive released

Zurich, Switzerland. Two Switzerland based companies announced today the release of „Sereive“, the currently most advanced Professional Social Network Manager. From a single website „the One to rule them all“ users can post a message simultaneously to an unlimited number of walls within a growing number of social networks. Each time a user posts a message, he or she can choose where she wants to post it to. According to her developers, Sereive has been designed for professional social networkers, like campaigners, IT entrepreneurs, marketing and PR professionals or musicians, who need to post fast and often. Sereive uses HTML5 and jQuery JavaScript Framework, is based on a freemium business model and optimized for all modern web browsers. Sereive is free for the first 365 users.

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Politics2.0 at Netzzunft

September 18, 2009

Live blog:

Lorenz Keller of business campaigning is speaking tonight at a meeting of Swiss internet heavy-users’ network “Netzzunft”. Title: Politics2.0

According to him political campaigning is about interventions (intervening into existing processes and states of systems).

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Social networking sites grab big slice of Web ads

September 3, 2009

Reuters reports today:

About one of every five Internet display ads in the United States is viewed on a social networking Web site like MySpace and Facebook, according to a new report.

The report by analytics firm comScore underscores the increasing prominence of social media sites in the Internet landscape and broadening acceptance of the sites by brand advertisers.

It also illustrates the increasing competition between social media sites and established Internet companies like Yahoo Inc and Time Warner Inc’s AOL which have long billed themselves as the top online destinations for brand advertisers.

The study by comScore, released on Tuesday, said social media sites represented 21.1 percent of U.S. Internet display ads in July, with MySpace and Facebook accounting for more than 80 percent of those ads.

“Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle,” said Jeff Hackett, senior vice president of comScore.

According to comScore, AT&T Inc, Experian Interactive and IAC/Interactive Corp’s Ask Network were the top three advertisers on social networking sites in July.

While social media sites have enjoyed a surge in popularity in recent years — Facebook is now the world’s fourth-most visited Web site — some observers have questioned whether the sites can be effectively monetized.

Because the content on social media sites is created by users, and could therefore prove racy or offensive, some have questioned the willingness of marketers to place their brands alongside that content.

“They are sensitive to some extent, but nowhere near to the extent you might think,” Sanford Bernstein analyst Jeff Lindsay said of advertisers.

The price of placing ads on social networking sites is significantly less than on a Web portal like Yahoo or AOL, said Lindsay. The vast amount of Web pages available on social networks means that advertisers can purchase a massive volume of ad impressions at bargain prices.

The strategy may not be ideally suited to smaller marketers, or advertisers seeking a direct response from their ads, said Lindsay.

“For big, national brands it works just fine, just like TV,” said Lindsay. “It’s a huge, huge volume game.”

(Reporting by Alexei Oreskovic, editing by Matthew Lewis)

The original report (

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“Interactive media really gets into this creepy Orwellian thing”

August 10, 2009

I found the following post on Joe Trippi’s blog and thought it’s something that needs to be addressed here as well:

As technology continues to advance and online marketers look to get the greatest amount of detail possible from online users, the ads that we all see as we surf the web have grown more and more targeted to our specific browsing tendencies and personal preferences. NYT has a great piece on how it all happens, and what it means for our lives online going forward.

From the NY Times:

For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers.

The result is a sea change in the way consumers encounter the Web. Not only will people see customized advertising, they will see different versions of Web sites from other consumers and even receive different discount offers while shopping — all based on information from their offline history. Two women in adjoining offices could go to the same cosmetic site, but one might see a $300 Missoni perfume, the other the house-brand lipstick on sale for $2.

The technology that makes the connection is nothing new — it is a tiny piece of code called a cookie that is placed on a hard drive. But the information it holds is. And it is all done invisibly.

“Now, you’re traveling the Internet with a cookie that indicates you’re this type of consumer: age group X, income level, urban versus rural, presence of children in the household,” said Trey Barrett, a product leader at Acxiom, one of the companies offering this linking to marketers.

Advertisers and marketers say this specificity is useful, taking out the guesswork involved in online-only profiling, and showing products to the people most likely to be interested. Retailers including Gap and Victoria’s Secret are using this tactic.

Click here to read the rest of the article.

The Year The Media Died

July 24, 2009

Following articles on newspapers and media in the US filing bancruptcy I found the following video today. It brings the huge transformation to the point that all information based organizations are experiencing and are going to experience in the near future. The big question today is how communication is going to work in five years from now, when the gatekeepr function of the traditional approach falls away. Which role will be left for print, TV, radio, news agencies, advertising and PR agencies?

routeRANK is on the shortlist of the TechCrunch Europe Awards

July 8, 2009

routeRANK is on the shortlist of the TechCrunch Europe Awards for Best Cleantech / Environmental Startup:

routeRANK goes social media campaigning – find the environmentally most friendly travel route

April 21, 2009

routeRANK is a start-up company which I got to know last year when their founder and CEO, Jochen Mundinger, presented to the Venturekick jury, which I am a member of. Venturekick gives money away for promising university spin-offs and routeRANK achieved the maximum support. That was a while ago. Meanwhile the company has made a lot of progress and is ready to reach out to a broader public. Read the rest of this entry »

Book ‘Business Campaigning’ is on Facebook now

March 26, 2009

I started this a while ago, but today I found the time to finish it. My book Business Campaigning now has its own Facebook page. unfortunately – just like the book -it is only in German.

Here’s the link:

I also set up a donations account for readers who would like to give something back for what they got through the book. Donations, however, will not go to me but to the Jatropha Sustainable Biofuels Alliance. The mission of this organization is to promote sustainable biofuels that are not only environmentally and climate friendly, but can also help to fight hunger and poverty. Click here to get to the donations microsite:

google erobert den politischen Online-Markt

March 5, 2009

Die Parteien und Kandidaten in den USA und Großbritannien haben nun auch google-adwords-Kampagnen für sich entdeckt. Investierten Obama und McCain hier noch eher kleine Summen, so werden zunehmend höhere Preise für Schlagwörter bezahlt. Damit folgt die Politik einem Trend, der bei vielen Unternehmen schon seit Jahren etabliert ist: Die Meinung des “Konsumenten” über bezahlte Rankings in Google beeinflussen zu wollen. Der dabei erforderliche immense Einsatz an Finanzmitteln dürfte allerdings google-adwords kaum im deutschen politischen “Markt” etablieren. Dennoch ist es möglicherweise ein gutes Mittel um punktuell und schnell viel Aufmerksamkeit auf ein bestimmtes Thema/ einen bestimmten Kandidaten zu ziehen – evtl. sehen wir ja doch eine politische adwords-Kampagne 2009?

The Periodic Table of the Social Media Elements

February 26, 2009

Social Media really is a lot like chemistry. There is a huge pool of elements you can choose from and an infinite variety of combinations you can create. Twitter + sharing + commenting will give you a different result than blogging + LinkedIn + Flickr. Then of course there are the active ingredients – the people. A dash of Chris Brogan plus a big helping of David Armano and the whole thing changes again.

Now, if I’m being honest there is nothing particularly scientific about the table. In fact, your table could be very different from my table. You have favorite applications, people and habits. That’s cool. The magic comes with using them all and putting them together in different combinations. According to Wikipedia (so it must be true), the Periodic Table is not a static thing:

“The layout of the table has been refined and extended over time, as new elements have been discovered, and new theoretical models have been developed to explain chemical behavior.”

So maybe in six months or a year I’ll revise this and add some new people, take out others, and mix things up a bit. I think it’s also a cool way to brainstorm – coming up with different ways to connect different elements of Social Media.

A lot of this is going to be old news to Social Media practitioners, but if you have friends, colleagues, parents, students or bosses who are having trouble keeping all the elements of Social Media straight, you may want to download/print this chart out for them.

I know what you’re thinking now (assuming you’ve been kind enough to read this far): Cool idea Rick, but what do all the abbreviations stand for?

Here’s the key:

Social Media Behaviours: (These are the positive things you choose to do)

Sh = Share

Mt = Monitor

Fr = Friend

Cv = Converse

Cu = Customize

Li = Listen

En = Engage

Di = Dialogue

Social Media All-Rounders: (These are the people you can find all over the Social Media landscape)

Mc = Mack Collier (The Viral Garden)

To = Todd Defren (PR Squared)

Lo = Lee Odden (Online Marketing Blog)

Dr = Darren Rowse (ProBlogger)

Mj = Mitch Joel (Six Pixels of Separation)

Ds = David Meerman Scott (Web Ink Now)

Pe = Peter Kim (Being Peter Kim)

Bs = Brian Solis (PR 2.0)

Sz = Shel Holtz (A Shel of my Former Self)

Rb = Rohit Bhargava (Influential Markeitng Blog)

Gl = Geoff Livingston (The Buzz Bin)

As = Andy Sernovitz (Damn! I Wish I’d Thought of That!)

An = Andy Beal Marketing Pilgrim

Ad = Andy Beard (Niche Marketing)

Al = Alan Wolk (The Toad Stool)

Cc = C.C. Chapman (The Advance Guard)

Nb = Noah Brier (Noah Brier)

Cr = Connie Reece (Every Dot Connects)

Kp = Katja Presnal (Skimbaco Lifestyle)

Da = David Armano (Logic + Emotion)

Jc = Joel Comm (Joel Comm)

Ls = Liz Strauss (Successful Blog)

Jh = Jackie Huba (Church of the Customer)

Vm = Valeria Maltoni (Conversation Agent)

Cg = Chris Garrett (Chrisg)

Ah = Ann Handley (Annarchy & Marketing Profs)

Jj = Joseph Jaffe (Jaffe Juice)

Ju = Joe Pulizzi (Junta42)

Ng = Nigel Hollis (Straight Talk)

Nh = Neville Hobson (Neville Hobson)

Bl = B.L. Ochman (What’s Next)

Si = Shel Israel (Global Neighbourhoods)

Ni = Nick Burcher (Nick Burcher)

Social Media Tools: (These are the applications and tools essential to Social Media)

De = Delicious

Su = StumbleUpon

Td = TweetDeck

Fe = FeedBurner

Dp = Dopplr

Tu = TinyURL

Tb = Tumblr

Fb = Facebook

Lk = LinkedIn

Te = Technorati

Fk = Flickr

Ms = MySpace

Go = Google

Dg = Digg

Social Media Practices: (Do these to maximize your Social Media experience)

Fl = Follow

Ht = Hashtag

Po = Post

St = Status Update

Sp = Spread

Se = Search

Hp = Hat tip

Fd = Feed

Rt = Retweet

Ud = Update

Cm = Comment

Jn = Join

Up = Upload

Tg = Tag

Tc = Tag clouds

Dm = Direct Message

Rx = Remix

Ln = Link

Mu = Mashup

Sb = Subscribe

Rf = Refer

Sr = Stream

Re = Reply

Rc = Recommend

Sn = Syndicate

Pk = Poke

Pm = Promote

Ib = Imbed

Social Media Live: (Bringing the Social Media experience to the real world)

Pf = Piers Fawkes (Likemind)

Rd = Russell Davies (Interesting)

Cb = Chris Brogan (PodCamp)

Sg = Seth Godin (Seth Live)

Ha = Peter Shankman (Help a Reporter Out)

Facebook People: (Power users of the Social Media Networking platform)

Jp = Jeff Pulver

Zf = Ze Frank

Twitter People: (Masters of leveraging microblogging)

Gk = Guy Kawasaki @guykawasaki

Wl = Gary Vaynerchuk @garyvee

Aa = Aloha Arleen @AlohaArleen

Sm = Scott Monty @scottmonty

Jo = Jeremiah Owyang @jowyang

Sa = Sarah Evans @PRSarahEvans

Sc = Robert Scoble @scobleizer

Zp = Zappos @zappos

Sq = The Real Shaq @THE_REAL_SHAQ

Bo= Barack Obama @barackobama

Pc = Laura Fitton @pistachio

Tm = Warren Sukernek @warrenss

YouTube People: (Pioneers in developing content for social media video)

Ij = iJustine

Jl = Judson Laipply

Blog People: (Consistently intellingent, thought-provoking & educational)

Sy = Shoe Money

Ar = Ad Rants

Mp = Micro Persuasion

Aw = Ads of the World

Sj = Search Engine Journal

Cf = Common Craft

Cp = CopyBlogger

Ba = Brand Autopsy

Sd = Search Engine Land

Dd = Dosh Dosh

Gv = Gaping Void

Ma = Mashable


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