by Peter Metzinger
Since I learned campaigning with Greenpeace, back in the 1980ies, the use of cutting edge techniques and technologies has been considered a key success factor, as it allows you to be always ahead of your competitors. The same has applied since I started business campaigning 11 years ago, since when I’ve worked mainly for profit-oriented companies.
It was obvious to me, when Web2.0 came up, Blogs, Facebook, Twitter etc., that at least I needed to gather experience. When others said they were overestimated, I said these new tools had to be explored. So I started a Facebook account, joined several groups in Facebook, started fanpages for a client, for my book, my agency, a group page for pro:campaigning etc. Then came Twitter. My personal account, a campaigning account, an account for a client, etc.