A Word About Sereive

December 23, 2009

by Peter Metzinger

Since I learned campaigning with Greenpeace, back in the 1980ies, the use of cutting edge techniques and technologies has been considered a key success factor, as it allows you to be always ahead of your competitors. The same has applied since I started business campaigning 11 years ago, since when I’ve worked mainly for profit-oriented companies.

It was obvious to me, when Web2.0 came up, Blogs, Facebook, Twitter etc., that at least I needed to gather experience. When others said they were overestimated, I said these new tools had to be explored. So I started a Facebook account, joined several groups in Facebook, started fanpages for a client, for my book, my agency, a group page for pro:campaigning etc. Then came Twitter. My personal account, a campaigning account, an account for a client, etc.

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Arrival of „The One to rule them all“

December 23, 2009

Media Release of 23rd December 2009

Professional Social Network Manager Sereive released

Zurich, Switzerland. Two Switzerland based companies announced today the release of „Sereive“, the currently most advanced Professional Social Network Manager. From a single website „the One to rule them all“ users can post a message simultaneously to an unlimited number of walls within a growing number of social networks. Each time a user posts a message, he or she can choose where she wants to post it to. According to her developers, Sereive has been designed for professional social networkers, like campaigners, IT entrepreneurs, marketing and PR professionals or musicians, who need to post fast and often. Sereive uses HTML5 and jQuery JavaScript Framework, is based on a freemium business model and optimized for all modern web browsers. Sereive is free for the first 365 users.

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Politics2.0 at Netzzunft

September 18, 2009

Live blog:

Lorenz Keller of business campaigning is speaking tonight at a meeting of Swiss internet heavy-users’ network “Netzzunft”. Title: Politics2.0

According to him political campaigning is about interventions (intervening into existing processes and states of systems).

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Social networking sites grab big slice of Web ads

September 3, 2009

Reuters reports today:

About one of every five Internet display ads in the United States is viewed on a social networking Web site like MySpace and Facebook, according to a new report.

The report by analytics firm comScore underscores the increasing prominence of social media sites in the Internet landscape and broadening acceptance of the sites by brand advertisers.

It also illustrates the increasing competition between social media sites and established Internet companies like Yahoo Inc and Time Warner Inc’s AOL which have long billed themselves as the top online destinations for brand advertisers.

The study by comScore, released on Tuesday, said social media sites represented 21.1 percent of U.S. Internet display ads in July, with MySpace and Facebook accounting for more than 80 percent of those ads.

“Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle,” said Jeff Hackett, senior vice president of comScore.

According to comScore, AT&T Inc, Experian Interactive and IAC/Interactive Corp’s Ask Network were the top three advertisers on social networking sites in July.

While social media sites have enjoyed a surge in popularity in recent years — Facebook is now the world’s fourth-most visited Web site — some observers have questioned whether the sites can be effectively monetized.

Because the content on social media sites is created by users, and could therefore prove racy or offensive, some have questioned the willingness of marketers to place their brands alongside that content.

“They are sensitive to some extent, but nowhere near to the extent you might think,” Sanford Bernstein analyst Jeff Lindsay said of advertisers.

The price of placing ads on social networking sites is significantly less than on a Web portal like Yahoo or AOL, said Lindsay. The vast amount of Web pages available on social networks means that advertisers can purchase a massive volume of ad impressions at bargain prices.

The strategy may not be ideally suited to smaller marketers, or advertisers seeking a direct response from their ads, said Lindsay.

“For big, national brands it works just fine, just like TV,” said Lindsay. “It’s a huge, huge volume game.”

(Reporting by Alexei Oreskovic, editing by Matthew Lewis)

The original report (http://tinyurl.com/ny7bf2):

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The Year The Media Died

July 24, 2009

Following articles on newspapers and media in the US filing bancruptcy I found the following video today. It brings the huge transformation to the point that all information based organizations are experiencing and are going to experience in the near future. The big question today is how communication is going to work in five years from now, when the gatekeepr function of the traditional approach falls away. Which role will be left for print, TV, radio, news agencies, advertising and PR agencies?




routeRANK goes social media campaigning – find the environmentally most friendly travel route

April 21, 2009

routeRANK is a start-up company which I got to know last year when their founder and CEO, Jochen Mundinger, presented to the Venturekick jury, which I am a member of. Venturekick gives money away for promising university spin-offs and routeRANK achieved the maximum support. That was a while ago. Meanwhile the company has made a lot of progress and is ready to reach out to a broader public. Read the rest of this entry »


Book ‘Business Campaigning’ is on Facebook now

March 26, 2009

I started this a while ago, but today I found the time to finish it. My book Business Campaigning now has its own Facebook page. unfortunately – just like the book -it is only in German.

Here’s the link: http://tinyurl.com/cjko56

I also set up a donations account for readers who would like to give something back for what they got through the book. Donations, however, will not go to me but to the Jatropha Sustainable Biofuels Alliance. The mission of this organization is to promote sustainable biofuels that are not only environmentally and climate friendly, but can also help to fight hunger and poverty. Click here to get to the donations microsite: http://tinyurl.com/d7t7n7


Horsepower – Just a Marketing Tool

March 20, 2009

I watched a documentary yesterday on James Watt and the steam engine invented by him. It’s a masterpiece for start-ups. Watt had developed a steam engine that was far more efficient than the ones being used before. Their main field of employment were mines in Cornwall, where huge water pumps were needed to pump the water out of the mining tunnels. However, as those first generation steam engines were so inefficient, they consumed so much coal, that the whole mining industry in the area was short of bankruptcy when Watt invented his engine.

However, his engine was more expensive than the older ones. But it was  a lot more powerful, too. Now how do you convince a mine-owner to buy a much stronger steam engine, when he doesn’t understand the advantages, as he sees only the higher price, which he cannot even afford? – Very simple: instead of selling the engine let him rent the machine for a price of one-third of the amount of money that he is now saving. AND, and here is the clue: invent a new measuring unit that he understands. Every miner of those days knew how much a horse was able to move. Watt therefore invented a new power unit, which he called Horsepower. With this intervention into the system of measurement and communication he was extremely successful and able to beat his competitors with the older engines.


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