May 10, 2011
In a recent blog post Peter Metzinger explains, why he is sponsoring the current Swiss tour of ’77, a band from Barcelona that he calls “the reincarnation of Bon Scott with AC/DC”.
Some of you might have noticed that I changed my claim and the one of business campaigning Switzerland. It is now
Campaigning like Rock’n’Roll
Rock’n’Roll has a lot to do with how I understand Campaigning. Rock’n’Roll is passion and dynamics. Rock’n’Roll requires a lot of hard work and discipline if you want to achieve anything that matters. Rock’n’Roll is all about creating a broad range of songs with just a few chords. Rock’n’Roll is the art to have on one side a clear concept and on the other hand to improvise in tune with the change of circumstances. Rock’n’Roll is to reduce things to the maximum, to keep things simple but yet not irrelevant or without a message. Rock’n’Roll writes history. Rock’n’Roll polarizes, there are fans and opponentes, but everybody knows what Rock’n’Roll stands for. Rock’n’Roll is authentic. Rock’n’Roll is about breaking the laws and finding a third way/solution/option, where other can see only two. Rock’n’Roll is about creativity, not only in the sense of creating something outstanding but also in the sense of creating something that lasts, something timeless and self-sustainable. Rock’n’Roll is about creating a movement. Rock’n’Roll changed the world and made it a better place to be. Rock’n’Roll is pure energy. Rock’n’Roll is my personal passion, just like Campaigning. If you understand Rock’n’Roll, then you understand the way I work.
Read more about the band, his motivation and download the flyer he created on www.petermetzinger.com
April 11, 2011
Von Peter Metzinger
Currywurst Campaigning Night mit Andrea Mikuleczky, die seit 1990 bei der Stadtpolizei Zürich arbeitet, heute im Bereich Prävention. Ihre Erfahrung reicht vom Streifendienst bis zum MAS ZFH in Business Communications. 2008 machte sie den CAS Campaigning.
(Live Blog vom 11. April, jedoch erst heute online geschaltet.)
Andrea Mikuleczky definiert Prävention als strategisch ausgerichtete Begleitmassnahmen zum Sicherheitsauftrag der Stadtpolizei Zürich. Dazu gehören Ursachenforschung, Aufklärung und Beratung. Zielgruppen sind die Bevölkerung, Organisationen und Interessengruppen. Hintergrund ist, dass man irgendwann merkte, dass es nichts nützt, wenn “der Jurist sagt, das ist verboten”. Man darf den Faktor Mensch nicht missachten. Beispiel: ein Autofahrer, der im dunklen einen dunkel gekleideten Menschen auf einem Zebrastreifen anfährt. Juristisch ist die Sache klar und der Autofahrer schuld. Aber hätte der Fußgänger im Dunklen besser aufgepasst und sich nicht so dunkel angezogen, sähe die Sache anders aus.
Oft liegt die Ursache im grundsätzlichen Verhalten der Verkehrsteilnehmenden, welche nicht gesetzlich geregelt ist.
Solche Erfahrungen führten zur Erkenntnis, dass es neben der üblichen Polizeiarbeit auch Prävention braucht. Ziel sind Verhaltensänderungen, die man versucht zu erreichen durch: Read the rest of this entry »
March 16, 2011
Live blog by Peter Metzinger
Another Currywurst Campaigning Night Zürich. Our speaker tonight is Nicole Brandes.
Her topic: Business Feng Shui. I had invited her after finding out how many companies use Feng Shui to increase productivity and sales.
While we in Europe often consider Feng Shui as something esoteric, Nicole shows us concrete examples of Feng Shui at work in wolrd famous buildings. In Asia it is widely accepted. Feng Shui in China once was a secret science that only the emperor was allowed to apply.
After prohibition by Mao, Feng Shui started to spread world wide. Mao himself was a Feng Shui fan.
Nicole shows examples of Chinese buildings built such, that the “money energy” is able to flow in. One of Nicole’s masters was invited by the World Economic Forum to analyse their Feng Shui and teach the world leaders.
Read the rest of this entry »
March 14, 2011
In the light of the latest events in Japan (#Fukushima) the German magazine Der Spiegel published a strategy paper written by an agency that claims the 109 pages long concept was “just an acquisition paper”. Yeah, yeah… It was sent to E.on, Germany’s leading nuclear power operator and aims at getting political support for nuclear by presenting the industry as climate friendly and green. Additional elements are networking, lobbying, “silent” PR (to not provoke opponents) and targeting key players in politics and the media. It’s a master piece, I think, that is not going to work, because the authors themselves say, that any nuclear incident with radioactive fallout would kill the strategy. Unfortunately the strategy is in German only.
March 9, 2011
By Peter Metzinger
During my annual visit to Melbourne I read the following article that was published in the Swiss « Sonntagszeitung» on 20th February 2011. Its basic statement is that as human beings we tend
- to ignore everything that makes us scared or seems too complex or intransparent (which is true for a lot of things…)
- to believe that the world is just, structured and stable (which it isn’t…)
- to play down the dangers of events that happen far away or the relevance of which is not immediately visible
And as a result, if we want to change people’s behaviour, we need to
- avoid horror scenarios against which individuals are helpless
- explain relevance to the individual (in a credible and understandable way…)
- communicate in an easily understandable language
- present ourselves as certainly knowing what we do and what we ask for
- offer concrete options to take individual action
- take the threats to people’s home (symbolically)
- give the individual the feeling of not being alone but being part of a bigger cause, and/or a movement / a group
- present the individual a benefit bigger than the costs of taking action
- make sure that individuals get a direct feedback on their behaviour
Read the rest of this entry »
January 27, 2011
Eben bei news aktuell in Hamburg media sonar vorführen gelassen,das Social Media Monitoring Tool,das sie anbieten,nach intensiver Evaluation
January 17, 2011
“getting a hashtag in front of the RIGHT audience is more important than getting it on front of a BIG audience” http://j.mp/gANWlR