May 10, 2011
In a recent blog post Peter Metzinger explains, why he is sponsoring the current Swiss tour of ’77, a band from Barcelona that he calls “the reincarnation of Bon Scott with AC/DC”.
Some of you might have noticed that I changed my claim and the one of business campaigning Switzerland. It is now
Campaigning like Rock’n’Roll
Rock’n’Roll has a lot to do with how I understand Campaigning. Rock’n’Roll is passion and dynamics. Rock’n’Roll requires a lot of hard work and discipline if you want to achieve anything that matters. Rock’n’Roll is all about creating a broad range of songs with just a few chords. Rock’n’Roll is the art to have on one side a clear concept and on the other hand to improvise in tune with the change of circumstances. Rock’n’Roll is to reduce things to the maximum, to keep things simple but yet not irrelevant or without a message. Rock’n’Roll writes history. Rock’n’Roll polarizes, there are fans and opponentes, but everybody knows what Rock’n’Roll stands for. Rock’n’Roll is authentic. Rock’n’Roll is about breaking the laws and finding a third way/solution/option, where other can see only two. Rock’n’Roll is about creativity, not only in the sense of creating something outstanding but also in the sense of creating something that lasts, something timeless and self-sustainable. Rock’n’Roll is about creating a movement. Rock’n’Roll changed the world and made it a better place to be. Rock’n’Roll is pure energy. Rock’n’Roll is my personal passion, just like Campaigning. If you understand Rock’n’Roll, then you understand the way I work.
Read more about the band, his motivation and download the flyer he created on www.petermetzinger.com
September 22, 2010
By Peter Metzinger
During my career as a campaigning consultant and agency owner I came across a couple of books that marked milestones in the development of strategic thinking and the way business developers, marketers, strategists and communication specialists address change. I am thinking of people like:
- Marty Neumeier, author of The Brand Gap
- Alexandre Robert, co-author of Produkt ist Kommunikation
- Mats Lindgren and Hans Bandhold, authors of Scenario Planning
- Helen Edwards and Derek Day, authors of Creating Passionbrands
- Joe Trippi author of The Revolution Will Not Be Televized
- Tom Peters, author of Re-Imagine
- Adam Brandenburger, Ada Brandenberger and Barry Nalebuff, authors of Co-Opetition
- Harro von Senger, professor and expert for Chinese strategemes (www.36strategeme.ch)
- Marco Althaus, author of Kampagne!
The concepts that they present in their books are mostly identical to my own campaigning concept. They come from different directions and work in different fields, but the mindset is the same.
Since five years now the idea has been around to bring these authors together in order to learn from each other and make the world a better place. The event should be organised and hosted by pro:campaigning. Because learning works best when you work together on a solution that is challenging and inspiring, with everybody adding his knowledge and experience to create something that is more than the sum of all, the idea is to choose a problem that poses a real challenge to humankind, the solution of which will be contribution to the future of our planet and our societies.
Some of the authors above have already confirmed that they would like to participate. Today I updated the flyer and website. We will give it another try. During the coming weeks we will make an effort to find sponsors – foundations that are interested to support this or corporations that will get an additional value by being allowed to present their own problem to be solved by this high-potential group of strategists. If you know someone, let us know: firstname.lastname@example.org
One Pager 2010 V01