10 Jahre pro:campaigning

May 18, 2012

Am 13. Juni wird pro:campaigning 10 Jahre alt!

In diesen zehn Jahren haben wir Qualitätskriterien entwickelt und viel Erfahrungsaustausch betrieben. Grund genug, zu feiern, und die interessierte Öffentlichkeit dazu einzuladen.

Und zwar am Montag, den 11. Juni

16:30 – 17:00 Referat 1: Rock’n’Roll like Campaigning – AC/DC und die 14 Strategischen Campaigning GrundsätzePeter Metzinger
Die 14 Strategischen Campaigning Grundsätze sind eine Liste von Spielregeln, die die Erfolgswahrscheinlichkeit von Kampagnen und Veränderungsprozessen erhöhen, wenn man sich daran hält. Peter Metzinger wird am Beispiel AC/DC aufzeigen, wie das aussehen kann. Kein Wunder, denn das Motto seiner Agentur business campaigning Switzerland GmBH lautet «Campaigning like Rock’n’Roll».
17:00 – 17:15 Pause
17:15 – 17:45 Referat 2: Corporate Publishing in Zeiten von Social Media, Martin Fritsche
Martin Fritsche von infel wird aufzeigen, wie der Shift von ‘bought media’ zu ‘owned media’  Corporate Publishing auf den Kopf stellt:
1. neue Anforderungen an Medienmix (von print zu digital und interaktiv)
2. neue Anforderungen an Content (von Issues zu Streaming)
3. neue Anforderungen an die Strategie (seedening, deepening, broadening).
Anschliessend Diskussion, Erfahrungsaustausch, Bier, SIR MOUNT H, Currywurst nach Berliner Originalrezept, 10-Jahresfeier mit Rock’n’Roll, Open End (am besten den 12. Juni morgens freinehmen)
Anmeldung hier: http://www.amiando.com/procampaigningwird10

Strategic Campaigning Guideline No. 2 Interpreted For Your Conduct Of Life

January 5, 2011

By Peter Metzinger

While reading the last pages of The Black Swan by Nassim Nicholas Taleb today I came across some nice guidelines for your conduct of life, or your attitude towards life, that deal with being in control instead of letting others control you. That makes them nice interpretations of SCG 2. Have fun reading and implementing:

  • “Missing a train is only painful if you run after it! Likewise, not matching the idea of success others expect from you is only painful if that’s what you are seeking.“
  • “You stand above the rat race and the pecking order, not outside of it, if you do so by choice.”
  • “Quitting a high-paying position, if it is your decision, will seem a better payoff than the utility of the money involved (this may seem crazy, but I’ve tried it and it works). This is the first step toward the stoic’s throwing a four-letter word at fate.”
  • “You have far more control over your life if you decide on your criterion by yourself.”
  • “Be aggresive; be the one to resign, if you have the guts.”
  • “It is more difficult to be a loser in a game you set up yourself.”
  • “In Black Swan terms, this means that you are exposed to the improbable only if you let it control you.”
  • “You always control what you do; so make this your end.”

Another nice one, thought not SCG 2, is this one:

“When you develop your opinions on the basis of weak evidence, you will have difficulty interpreting subsequent information that contradicts these opinions, even if this new information is obviously more accurate.”


Bye bye Helen and Harald

July 3, 2009

After 7 and 2.5 years Helena Hausheer and Harald Burgener are leaving business campaigning Switzerland. Last night we had a good-bye party to thank them for the huge amount of energy and work they put into our company, and to wish them all the best for the years to come. Helen is going to take a break and Harald is starting his own business, called DREIZWEIEINS GmbH. He received a special gift, a Certificate of Honour for his contributions to the mission of pro:campaigning. He can now call himself “certified campaigner®”. Without Helen our company would not be where we are now. Her work in the background gave us, who we are at the front, the necessary and always totally reliable support we needed to manouevre through the stormiest weathers, whether this was caused by sudden client budget cuts or by an overload of new business coming in. I cannot thank her enough for the years she stayed.


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