Facebook Like – How To Combine Online And Offline

Yesterday I came across a couple of nice examples that show creative ways how to combine Facebook Likes online and offline. Have a look:

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Warum werden Studenten Fan einer Facebook-Seite?

Der PR-Blogger berichtet heute über eine Studie zum Thema Facebook und Studenten.

Alle Welt spricht von Social Media Personalmarketing. Twitter, Facebook und Social Gaming werden als DIE Trends des Recruitings gehyped und es vergeht momentan fast kein Tag, an dem sich nicht ein Unternehmen egal welcher Größe mit einer so genannten Karriere-Page auf Facebook wagt. Und warum das alles? Weil da die Talente schlummern und neue Zielgruppen erschlossen werden können? Weil man dabei sein muss? Weil kein Weg an den neuen Medien vorbei geht? Letzteres ist definitiv richtig. Aber ist es wirklich so, dass insbesondere die Zielgruppe der Studierenden auf Facebook vertreten ist und auch dort von Arbeitgebern erreicht werden möchte? Oder sich zumindest dort über Arbeitgeber informieren will? Fragen über Fragen, deren Beantwortung wahrscheinlich nicht nur mich interessiert. Und da es beim Social Web auch um die “Weisheit der Vielen” geht, möchte ich die Allgemeinheit gerne an ein paar unserer Erkenntnisse teilhaben lassen.

Lesen Sie weiter hier: http://pr-blogger.de/2011/05/12/warum-werden-studenten-fan-einer-facebook-seite/

Infographic / New Study Shows How Facebook Users Use Facebook

Via: OnlineSchools.org

“Listening first, selling second” – How Social Media Change The Way We Do Business

By Peter Metzinger

“Listening first, selling second” is equivalent to what I say about Campaigning: first listen, then talk. The following video is an impressive summary of current figures and trends on social media and how they change the way we communicate and gives an impression what this may mean about how we do marketing and do business. A few quotes got my special attention:

1. Facebook tops Google for weekly traffic in the U.S.
2. 1 out of 8 couples married in the U.S. last year met via social media
3. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
4. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
5. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
6. 80% of companies use social media for recruitment; 95% of these using LinkedIn
7. The fastest growing segment on Facebook is 55-65 year-old females
8. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
9. 25% of search results for the World’s Top 20 largest brands are links to user-generated content

Traditional Media Still Major Source Of Information

Just found the following article. Interesting, in these days of Web2.0…

Where does the news come from in today’s changing media?

Who really reports the news that most people get about their communities? What role do new media, blogs and specialty news websites now play?

How, in other words, does the modern news “ecosystem” of a large American city work? And if newspapers were to die — to the extent that we can infer from the current landscape — what would that imply for what citizens would know and not know about where they live?

The questions are becoming increasingly urgent. As the economic model that has subsidized professional journalism collapses, the number of people gathering news in traditional television, print and radio organizations is shrinking markedly. What, if anything, is taking up that slack?

The answers are a moving target; even trying to figure out how to answer them is a challenge. But a new study by the Pew Research Center’s Project for Excellence in Journalism, which takes a close look at the news ecosystem of one city suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media — particularly newspapers.

The study, which examined all the outlets that produced local news in Baltimore, Md., for one week, surveyed their output and then did a closer examination of six major narratives during the week, finds that much of the “news” people receive contains no original reporting. Fully eight out of 10 stories studied simply repeated or repackaged previously published information.

And of the stories that did contain new information nearly all, 95%, came from traditional media — most of them newspapers. These stories then tended to set the narrative agenda for most other media outlets.