Via: OnlineSchools.org
Infographic / New Study Shows How Facebook Users Use Facebook
January 15, 2011
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Consumer Involvement, Know-how, Social Media | Tagged: New Media, online campaigning, online social networks, politics2.0, politik2.0, Sereive, Social Media, social media campaigning, Social Networking, Social Networks Campaigning, Web2.0 |
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Posted by petermetzinger
Kurs mit Peter Metzinger: Krisenmanagement – Organisation, Kommunikation und Bewältigung von Krisen
December 16, 2010Kursinhalt
Wenn die Reputation eines Unternehmens Schaden nimmt, zeigt sich das nicht selten im Aktienkurs und an der Verkaufsfront. Internet und soziale Medien erhöhen die Wahrscheinlichkeit, dass aus einem Vorfall eine Krise wird. Rechtzeitige Krisenprävention hilft Schaden vermeiden: Feuerlöscher und Rauchmelder installiert man, bevor es brennt! Wer vorbereitet ist, hat bessere Chancen und kann auch die Potentiale nutzen, die in jeder Krise stecken. Sie verantworten die organisatorische und kommunikatorische Bewältigung von Krisen Ihres Unternehmens? Sie möchten einer Krisensituation mit den richtigen Werkzeugen begegnen? Der strategische Krisenplan soll gut vorbereitet sein? Dieser media workshop vermittelt Ihnen die notwendige Sicherheit.
Themenschwerpunkte
- Arten und Früherkennung von Krisen
- Verlauf und Dynamik von Krisen
- Arbeitsweise von Journalisten und Medien in Krisensituationen
- Aufbau eines nationalen oder internationalen Krisenmanagements
- Media-Relations während der Krise
- Social Media: eine neue Qualität in der Kommunikation
- Erarbeitung von Krisenmanagement- und -kommunikationskonzepten
Bonus: Jeder Teilnehmer erhält ein Set von praxiserprobten Checklisten, die bei der Krisenprävention helfen.
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Know-how, Peter Metzinger, Public Affairs, Reputation Management, Social Media, Strategic Communication | Tagged: Crisis Communication, Crisis Management, Krisenkommunikation, Krisenmanagement, Krisenprävention, online campaigning, Online Social Media, online social networks, Public Relations, Reputation Campaigning, Reputation Management, Sereive, Social Media, social media campaigning, Social Networking, Social Networks Campaigning, Strategic Communication |
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Posted by petermetzinger
business campaigning Switzerland Launches Social Media Campaigning
June 21, 2010By Peter Metzinger
pro:campaigning member agency business campaigning Switzerland announced today the launch of a social media campaign for the Swiss Pensionfunds Association ASIP.
Last year business campaigning Switzerland built www.mit-uns-fuer-uns.ch, a website that aims at explaining the complex pensionfund system of Switzerland. Goal of the new social media campaign is to position and promote this website as an important knowledge source, and also to be in dialogue with the interested population. In order to manage a big number of social media walls, seReive will be employed, a social media application developed as a joint venture between business campaigning Switzerland and Kiwi Custom.
business campaigning Switzerland’s media release and a bit of theory on Social Media Campaigning (in German) can be found on Peter Metzinger’s blog: www.petermetzinger.com
«mit uns – für uns» is on:
Facebook | Twitter | YouTube | WordPress (Blog)
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business campaigning Switzerland, Consumer Involvement, Innovation, Know-how, Peter Metzinger, Social Media, Tools | Tagged: ASIP, Integrierte Kommunikation, online campaigning, Online Social Media, online social networks, Pensionskassen, Pensionskassenverband, Political campaigning, politics2.0, Public Relations, Reputation Campaigning, Sereive, Social Media, social media campaigning, Social Networking, Social Networks Campaigning, Zweite Säule |
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Posted by pro:campaigning
Pressetext über Social Networking Application ‘Sereive’
January 21, 2010Sereive: Web-2.0-Cockpit für Facebook, Twitter und Co
Mit einem Klick auf mehreren Accounts und Pinnwänden posten
Zürich (pte/21.01.2010/06:10) – Das neue Networking-Tool Sereive http://www.sereive.com soll die Betreuung von multiplen Accounts bei Facebook, Twitter und Co vereinfachen. “Mit Sereive gibt es erstmals einen Dienst, der das zeitgleiche Posten von Informationen auf multiplen Pinnwänden, Accounts und Social-Networking-Seiten ermöglicht. Zeitaufwändiges Copy & Paste von Textbausteinen bei den diversen Web-2.0-Plattformen ist damit Geschichte”, erklärt Peter Metzinger, einer der beiden Sereive-Erfinder, im Exklusivinterview mit pressetext.
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business campaigning Switzerland, Innovation, Tools, via Sereive | Tagged: One-To-Many-Posting, online campaigning, online social networks, Sereive, Social Networking, Social Networks Campaigning |
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Posted by pro:campaigning
A Word About Sereive
December 23, 2009by Peter Metzinger
Since I learned campaigning with Greenpeace, back in the 1980ies, the use of cutting edge techniques and technologies has been considered a key success factor, as it allows you to be always ahead of your competitors. The same has applied since I started business campaigning 11 years ago, since when I’ve worked mainly for profit-oriented companies.
It was obvious to me, when Web2.0 came up, Blogs, Facebook, Twitter etc., that at least I needed to gather experience. When others said they were overestimated, I said these new tools had to be explored. So I started a Facebook account, joined several groups in Facebook, started fanpages for a client, for my book, my agency, a group page for pro:campaigning etc. Then came Twitter. My personal account, a campaigning account, an account for a client, etc.
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Branding, Corporate Identity, Innovation, Tools, via Sereive | Tagged: online campaigning, Online Social Media, online social networks, politics2.0, Sereive, Social Media |
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Posted by pro:campaigning
Arrival of „The One to rule them all“
December 23, 2009Media Release of 23rd December 2009
Professional Social Network Manager Sereive released
Zurich, Switzerland. Two Switzerland based companies announced today the release of „Sereive“, the currently most advanced Professional Social Network Manager. From a single website „the One to rule them all“ users can post a message simultaneously to an unlimited number of walls within a growing number of social networks. Each time a user posts a message, he or she can choose where she wants to post it to. According to her developers, Sereive has been designed for professional social networkers, like campaigners, IT entrepreneurs, marketing and PR professionals or musicians, who need to post fast and often. Sereive uses HTML5 and jQuery JavaScript Framework, is based on a freemium business model and optimized for all modern web browsers. Sereive is free for the first 365 users.
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business campaigning Switzerland, Innovation, Know-how, Peter Metzinger, Social Media, Tools | Tagged: online campaigning, Sereive, social media campaigning, Web2.0 |
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Posted by pro:campaigning