Kanton Bern erhält virtuelles Wahlbüro

February 9, 2010

Soeben entdeckt. Ich gebe es im Original wieder. Quelle: http://www.wahlkampfblog.ch/?p=2100

Die politischen Akteure bekunden zunehmend Mühe, die Menschen in diesem Land zu erreichen. Die Gründe liegen einerseits bei der Politik selber. Andererseits aber auch bei den etablierten Medien, die mit schlechten Arbeitsbedingungen kämpfen und sich schleichend entpolitisieren.

Innert kurzer Zeit haben verschiedene Onlinemedien den Durchbruch geschafft. Mit ihrem Aufkommen ist ein neues Phänomen akzentuiert zu Tage getreten: das Kommentieren von Artikeln bzw. das Mitdiskutieren in Foren. Wer sich einmal durch die vielen Kommentare gelesen hat, braucht danach, je nach Naturell, Baldrian oder einen Boxsack. Wer das noch vor sich hat: exemplarisch wird die Problematik im Forum des “Club” vom 1. Dezember 2009 sichtbar.

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Traditional Media Still Major Source Of Information

January 12, 2010

Just found the following article. Interesting, in these days of Web2.0…

Where does the news come from in today’s changing media?

Who really reports the news that most people get about their communities? What role do new media, blogs and specialty news websites now play?

How, in other words, does the modern news “ecosystem” of a large American city work? And if newspapers were to die — to the extent that we can infer from the current landscape — what would that imply for what citizens would know and not know about where they live?

The questions are becoming increasingly urgent. As the economic model that has subsidized professional journalism collapses, the number of people gathering news in traditional television, print and radio organizations is shrinking markedly. What, if anything, is taking up that slack?

The answers are a moving target; even trying to figure out how to answer them is a challenge. But a new study by the Pew Research Center’s Project for Excellence in Journalism, which takes a close look at the news ecosystem of one city suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media — particularly newspapers.

The study, which examined all the outlets that produced local news in Baltimore, Md., for one week, surveyed their output and then did a closer examination of six major narratives during the week, finds that much of the “news” people receive contains no original reporting. Fully eight out of 10 stories studied simply repeated or repackaged previously published information.

And of the stories that did contain new information nearly all, 95%, came from traditional media — most of them newspapers. These stories then tended to set the narrative agenda for most other media outlets.

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Arrival of „The One to rule them all“

December 23, 2009

Media Release of 23rd December 2009

Professional Social Network Manager Sereive released

Zurich, Switzerland. Two Switzerland based companies announced today the release of „Sereive“, the currently most advanced Professional Social Network Manager. From a single website „the One to rule them all“ users can post a message simultaneously to an unlimited number of walls within a growing number of social networks. Each time a user posts a message, he or she can choose where she wants to post it to. According to her developers, Sereive has been designed for professional social networkers, like campaigners, IT entrepreneurs, marketing and PR professionals or musicians, who need to post fast and often. Sereive uses HTML5 and jQuery JavaScript Framework, is based on a freemium business model and optimized for all modern web browsers. Sereive is free for the first 365 users.

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Social networking sites grab big slice of Web ads

September 3, 2009

Reuters reports today:

About one of every five Internet display ads in the United States is viewed on a social networking Web site like MySpace and Facebook, according to a new report.

The report by analytics firm comScore underscores the increasing prominence of social media sites in the Internet landscape and broadening acceptance of the sites by brand advertisers.

It also illustrates the increasing competition between social media sites and established Internet companies like Yahoo Inc and Time Warner Inc’s AOL which have long billed themselves as the top online destinations for brand advertisers.

The study by comScore, released on Tuesday, said social media sites represented 21.1 percent of U.S. Internet display ads in July, with MySpace and Facebook accounting for more than 80 percent of those ads.

“Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle,” said Jeff Hackett, senior vice president of comScore.

According to comScore, AT&T Inc, Experian Interactive and IAC/Interactive Corp’s Ask Network were the top three advertisers on social networking sites in July.

While social media sites have enjoyed a surge in popularity in recent years — Facebook is now the world’s fourth-most visited Web site — some observers have questioned whether the sites can be effectively monetized.

Because the content on social media sites is created by users, and could therefore prove racy or offensive, some have questioned the willingness of marketers to place their brands alongside that content.

“They are sensitive to some extent, but nowhere near to the extent you might think,” Sanford Bernstein analyst Jeff Lindsay said of advertisers.

The price of placing ads on social networking sites is significantly less than on a Web portal like Yahoo or AOL, said Lindsay. The vast amount of Web pages available on social networks means that advertisers can purchase a massive volume of ad impressions at bargain prices.

The strategy may not be ideally suited to smaller marketers, or advertisers seeking a direct response from their ads, said Lindsay.

“For big, national brands it works just fine, just like TV,” said Lindsay. “It’s a huge, huge volume game.”

(Reporting by Alexei Oreskovic, editing by Matthew Lewis)

The original report (http://tinyurl.com/ny7bf2):

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routeRANK is on the shortlist of the TechCrunch Europe Awards

July 8, 2009

routeRANK is on the shortlist of the TechCrunch Europe Awards for Best Cleantech / Environmental Startup: http://ow.ly/gKmd


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