March 14, 2011
In the light of the latest events in Japan (#Fukushima) the German magazine Der Spiegel published a strategy paper written by an agency that claims the 109 pages long concept was “just an acquisition paper”. Yeah, yeah… It was sent to E.on, Germany’s leading nuclear power operator and aims at getting political support for nuclear by presenting the industry as climate friendly and green. Additional elements are networking, lobbying, “silent” PR (to not provoke opponents) and targeting key players in politics and the media. It’s a master piece, I think, that is not going to work, because the authors themselves say, that any nuclear incident with radioactive fallout would kill the strategy. Unfortunately the strategy is in German only.
January 5, 2011
By Peter Metzinger
While reading the last pages of The Black Swan by Nassim Nicholas Taleb today I came across some nice guidelines for your conduct of life, or your attitude towards life, that deal with being in control instead of letting others control you. That makes them nice interpretations of SCG 2. Have fun reading and implementing:
- “Missing a train is only painful if you run after it! Likewise, not matching the idea of success others expect from you is only painful if that’s what you are seeking.“
- “You stand above the rat race and the pecking order, not outside of it, if you do so by choice.”
- “Quitting a high-paying position, if it is your decision, will seem a better payoff than the utility of the money involved (this may seem crazy, but I’ve tried it and it works). This is the first step toward the stoic’s throwing a four-letter word at fate.”
- “You have far more control over your life if you decide on your criterion by yourself.”
- “Be aggresive; be the one to resign, if you have the guts.”
- “It is more difficult to be a loser in a game you set up yourself.”
- “In Black Swan terms, this means that you are exposed to the improbable only if you let it control you.”
- “You always control what you do; so make this your end.”
Another nice one, thought not SCG 2, is this one:
“When you develop your opinions on the basis of weak evidence, you will have difficulty interpreting subsequent information that contradicts these opinions, even if this new information is obviously more accurate.”
September 22, 2010
By Peter Metzinger
During my career as a campaigning consultant and agency owner I came across a couple of books that marked milestones in the development of strategic thinking and the way business developers, marketers, strategists and communication specialists address change. I am thinking of people like:
- Marty Neumeier, author of The Brand Gap
- Alexandre Robert, co-author of Produkt ist Kommunikation
- Mats Lindgren and Hans Bandhold, authors of Scenario Planning
- Helen Edwards and Derek Day, authors of Creating Passionbrands
- Joe Trippi author of The Revolution Will Not Be Televized
- Tom Peters, author of Re-Imagine
- Adam Brandenburger, Ada Brandenberger and Barry Nalebuff, authors of Co-Opetition
- Harro von Senger, professor and expert for Chinese strategemes (www.36strategeme.ch)
- Marco Althaus, author of Kampagne!
The concepts that they present in their books are mostly identical to my own campaigning concept. They come from different directions and work in different fields, but the mindset is the same.
Since five years now the idea has been around to bring these authors together in order to learn from each other and make the world a better place. The event should be organised and hosted by pro:campaigning. Because learning works best when you work together on a solution that is challenging and inspiring, with everybody adding his knowledge and experience to create something that is more than the sum of all, the idea is to choose a problem that poses a real challenge to humankind, the solution of which will be contribution to the future of our planet and our societies.
Some of the authors above have already confirmed that they would like to participate. Today I updated the flyer and website. We will give it another try. During the coming weeks we will make an effort to find sponsors – foundations that are interested to support this or corporations that will get an additional value by being allowed to present their own problem to be solved by this high-potential group of strategists. If you know someone, let us know: firstname.lastname@example.org
One Pager 2010 V01
December 10, 2009
Zürich, 9. Dezember 2009 – “Kommunikationsspezialisten aller Disziplinen, vernetzt euch!” Mit diesen Worten ruft der Branchenverband pro:campaigning zum Treffen all jener auf, die etwas gegen den Mangel an strategischem Denken in der Kommunikationsbranche tun wollen.
Die Vorweihnachtszeit – festlich, apérolastig, fröhlich – ist für den Startschuss für die disziplinenübergreifende Plattform mehr als geeignet: In der Kommunikationsbranche gibt es nämlich nichts zu feiern. Was die Initianten allerdings keineswegs daran hindert, eben dies zu tun.
Deshalb treffen sich interessierte und engagierte kluge Mit- und Querdenkende am Montag, 21. Dezember 2009, dem Tag der Wintersonnenwende, um 19 Uhr zum “Big Bang Strategic Communication” in Zürich. Der Ort des Treffens wird den Teilnehmerinnen und Teilnehmern nach Anmeldeschluss am 14. Dezember mitgeteilt.
Also los, liebe Kommunikationsprofis und sonstigen Visionäre – nicht jammern und wertvolle Energie verschwenden, sondern handeln und gemeinsam für mehr strategisches Denken in unserer Branche sorgen!
Info und Anmeldung (bitte bis 14. Dezember) auf www.amazee.com/strategic-communication – oder per E-Mail an email@example.com