- Campaigning is established as a interdisciplinary and effective approach that applies to various parts in communication, marketing and management.
- Campaigner is recognized worldwide as a profession.
- pro:campaigning is the centre of competence for integrated communication management. It is dedicated to securing quality and developing the theory, education and practice of campaigning.
- The promotion of the understanding of the term «campaigning», for the underlying strategic approach and for the connected standards regarding quality and interdisciplinary procedures.
- We guarantee the quality of campaigning education and practice, as well as training of our members. Through this we generate a positive impact on the professionalism of campaigners.
- We organize exchange of experience and professional networking between our members.
- We create understanding and trust for the profession of «campaigner».
- We create a knowledge management platform for campaigning.