vision & mission


  • Campaigning is established as a interdisciplinary and effective approach that applies to various parts in communication, marketing and management.
  • Campaigner is recognized worldwide as a profession.
  • pro:campaigning is the centre of competence for integrated communication management. It is dedicated to securing quality and developing the theory, education and practice of campaigning.


  • The promotion of the understanding of the term «campaigning», for the underlying strategic approach and for the connected standards regarding quality and interdisciplinary procedures.
  • We guarantee the quality of campaigning education and practice, as well as training of our members. Through this we generate a positive impact on  the professionalism of campaigners.
  • We organize exchange of experience and professional networking between our members.
  • We create understanding and trust for the profession of «campaigner».
  • We create a knowledge management platform for campaigning.



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