March 14, 2011
In the light of the latest events in Japan (#Fukushima) the German magazine Der Spiegel published a strategy paper written by an agency that claims the 109 pages long concept was “just an acquisition paper”. Yeah, yeah… It was sent to E.on, Germany’s leading nuclear power operator and aims at getting political support for nuclear by presenting the industry as climate friendly and green. Additional elements are networking, lobbying, “silent” PR (to not provoke opponents) and targeting key players in politics and the media. It’s a master piece, I think, that is not going to work, because the authors themselves say, that any nuclear incident with radioactive fallout would kill the strategy. Unfortunately the strategy is in German only.
September 22, 2010
By Peter Metzinger
During my career as a campaigning consultant and agency owner I came across a couple of books that marked milestones in the development of strategic thinking and the way business developers, marketers, strategists and communication specialists address change. I am thinking of people like:
- Marty Neumeier, author of The Brand Gap
- Alexandre Robert, co-author of Produkt ist Kommunikation
- Mats Lindgren and Hans Bandhold, authors of Scenario Planning
- Helen Edwards and Derek Day, authors of Creating Passionbrands
- Joe Trippi author of The Revolution Will Not Be Televized
- Tom Peters, author of Re-Imagine
- Adam Brandenburger, Ada Brandenberger and Barry Nalebuff, authors of Co-Opetition
- Harro von Senger, professor and expert for Chinese strategemes (www.36strategeme.ch)
- Marco Althaus, author of Kampagne!
The concepts that they present in their books are mostly identical to my own campaigning concept. They come from different directions and work in different fields, but the mindset is the same.
Since five years now the idea has been around to bring these authors together in order to learn from each other and make the world a better place. The event should be organised and hosted by pro:campaigning. Because learning works best when you work together on a solution that is challenging and inspiring, with everybody adding his knowledge and experience to create something that is more than the sum of all, the idea is to choose a problem that poses a real challenge to humankind, the solution of which will be contribution to the future of our planet and our societies.
Some of the authors above have already confirmed that they would like to participate. Today I updated the flyer and website. We will give it another try. During the coming weeks we will make an effort to find sponsors – foundations that are interested to support this or corporations that will get an additional value by being allowed to present their own problem to be solved by this high-potential group of strategists. If you know someone, let us know: firstname.lastname@example.org
One Pager 2010 V01
February 26, 2010
Guest post by Peter Metzinger on Jules Zunich’s Z Group PR Blog. Enjoy reading.