By Peter Metzinger
Last year business campaigning Switzerland built www.mit-uns-fuer-uns.ch, a website that aims at explaining the complex pensionfund system of Switzerland. Goal of the new social media campaign is to position and promote this website as an important knowledge source, and also to be in dialogue with the interested population. In order to manage a big number of social media walls, seReive will be employed, a social media application developed as a joint venture between business campaigning Switzerland and Kiwi Custom.
business campaigning Switzerland’s media release and a bit of theory on Social Media Campaigning (in German) can be found on Peter Metzinger’s blog: www.petermetzinger.com