Social Media really is a lot like chemistry. There is a huge pool of elements you can choose from and an infinite variety of combinations you can create. Twitter + sharing + commenting will give you a different result than blogging + LinkedIn + Flickr. Then of course there are the active ingredients – the people. A dash of Chris Brogan plus a big helping of David Armano and the whole thing changes again.
Now, if I’m being honest there is nothing particularly scientific about the table. In fact, your table could be very different from my table. You have favorite applications, people and habits. That’s cool. The magic comes with using them all and putting them together in different combinations. According to Wikipedia (so it must be true), the Periodic Table is not a static thing:
“The layout of the table has been refined and extended over time, as new elements have been discovered, and new theoretical models have been developed to explain chemical behavior.”
So maybe in six months or a year I’ll revise this and add some new people, take out others, and mix things up a bit. I think it’s also a cool way to brainstorm – coming up with different ways to connect different elements of Social Media.
A lot of this is going to be old news to Social Media practitioners, but if you have friends, colleagues, parents, students or bosses who are having trouble keeping all the elements of Social Media straight, you may want to download/print this chart out for them.
I know what you’re thinking now (assuming you’ve been kind enough to read this far): Cool idea Rick, but what do all the abbreviations stand for?
Here’s the key:
Social Media Behaviours: (These are the positive things you choose to do)
Sh = Share
Mt = Monitor
Fr = Friend
Cv = Converse
Cu = Customize
Li = Listen
En = Engage
Di = Dialogue
Social Media All-Rounders: (These are the people you can find all over the Social Media landscape)
Mc = Mack Collier (The Viral Garden)
To = Todd Defren (PR Squared)
Lo = Lee Odden (Online Marketing Blog)
Dr = Darren Rowse (ProBlogger)
Mj = Mitch Joel (Six Pixels of Separation)
Ds = David Meerman Scott (Web Ink Now)
Pe = Peter Kim (Being Peter Kim)
Bs = Brian Solis (PR 2.0)
Sz = Shel Holtz (A Shel of my Former Self)
Rb = Rohit Bhargava (Influential Markeitng Blog)
Gl = Geoff Livingston (The Buzz Bin)
As = Andy Sernovitz (Damn! I Wish I’d Thought of That!)
An = Andy Beal Marketing Pilgrim
Ad = Andy Beard (Niche Marketing)
Al = Alan Wolk (The Toad Stool)
Cc = C.C. Chapman (The Advance Guard)
Nb = Noah Brier (Noah Brier)
Cr = Connie Reece (Every Dot Connects)
Kp = Katja Presnal (Skimbaco Lifestyle)
Da = David Armano (Logic + Emotion)
Jc = Joel Comm (Joel Comm)
Ls = Liz Strauss (Successful Blog)
Jh = Jackie Huba (Church of the Customer)
Vm = Valeria Maltoni (Conversation Agent)
Cg = Chris Garrett (Chrisg)
Ah = Ann Handley (Annarchy & Marketing Profs)
Jj = Joseph Jaffe (Jaffe Juice)
Ju = Joe Pulizzi (Junta42)
Ng = Nigel Hollis (Straight Talk)
Nh = Neville Hobson (Neville Hobson)
Bl = B.L. Ochman (What’s Next)
Si = Shel Israel (Global Neighbourhoods)
Ni = Nick Burcher (Nick Burcher)
Social Media Tools: (These are the applications and tools essential to Social Media)
De = Delicious
Su = StumbleUpon
Td = TweetDeck
Fe = FeedBurner
Dp = Dopplr
Tu = TinyURL
Tb = Tumblr
Fb = Facebook
Lk = LinkedIn
Te = Technorati
Fk = Flickr
Ms = MySpace
Go = Google
Dg = Digg
Social Media Practices: (Do these to maximize your Social Media experience)
Fl = Follow
Ht = Hashtag
Po = Post
St = Status Update
Sp = Spread
Se = Search
Hp = Hat tip
Fd = Feed
Rt = Retweet
Ud = Update
Cm = Comment
Jn = Join
Up = Upload
Tg = Tag
Tc = Tag clouds
Dm = Direct Message
Rx = Remix
Ln = Link
Mu = Mashup
Sb = Subscribe
Rf = Refer
Sr = Stream
Re = Reply
Rc = Recommend
Sn = Syndicate
Pk = Poke
Pm = Promote
Ib = Imbed
Social Media Live: (Bringing the Social Media experience to the real world)
Pf = Piers Fawkes (Likemind)
Rd = Russell Davies (Interesting)
Cb = Chris Brogan (PodCamp)
Sg = Seth Godin (Seth Live)
Ha = Peter Shankman (Help a Reporter Out)
Facebook People: (Power users of the Social Media Networking platform)
Jp = Jeff Pulver
Zf = Ze Frank
Twitter People: (Masters of leveraging microblogging)
Gk = Guy Kawasaki @guykawasaki
Wl = Gary Vaynerchuk @garyvee
Aa = Aloha Arleen @AlohaArleen
Sm = Scott Monty @scottmonty
Jo = Jeremiah Owyang @jowyang
Sa = Sarah Evans @PRSarahEvans
Sc = Robert Scoble @scobleizer
Zp = Zappos @zappos
Sq = The Real Shaq @THE_REAL_SHAQ
Bo= Barack Obama @barackobama
Pc = Laura Fitton @pistachio
Tm = Warren Sukernek @warrenss
YouTube People: (Pioneers in developing content for social media video)
Ij = iJustine
Jl = Judson Laipply
Blog People: (Consistently intellingent, thought-provoking & educational)
Sy = Shoe Money
Ar = Ad Rants
Mp = Micro Persuasion
Aw = Ads of the World
Sj = Search Engine Journal
Cf = Common Craft
Cp = CopyBlogger
Ba = Brand Autopsy
Sd = Search Engine Land
Dd = Dosh Dosh
Gv = Gaping Void
Ma = Mashable
Source: http://eyecube.wordpress.com/2009/02/23/the-periodic-table-of-the-social-media-elements/
Coole Sache, aber von wem ist die Tabelle nun? Das habe ich nicht ganz verstanden. Ausserdem kann man sie kaum lesen.
Hier ist ein Link zu einer grösseren Variante:

Bitte auch mal folgendes betrachten:
http://pr-squared.blogspot.com/2006/05/social-media-press-release-debuts.html
…samt Schaubild!!! Was sagt Ihr dazu?
Excellent post, i think blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer